CrossFit (an intense, all-out physical work out) teamed up with Reebok this summer taking to the road to promote the exercise program and their latest product offerings. To support their European events I produced 3 x films in 7 different languages.
4 STAGES - 4 SOUNDS - 1 WINNER
The Red Bull Culture Clash consists of four differing soundsystems going against each other, in each corner of Wembley Arena, and ranked by audience decibels. Playing dance hits of the moment, reggae classics and custom "dubplates", each soundsystem competed for the love of a crowd that dashed from one end of the room to the other like human tennis balls. Check out the graphics in the Event Visuals section.
I've been working on some heavy duty projection mapping this month, it all went down at the London's ExCeL Centre. Head to the Events Section for more info and vids!